Cuff and calf placement
Cuff and calf logos are highly visible on crew and knee-high socks. The artwork must be tested against vertical and horizontal stretch so circles, lettering and spacing remain balanced.
Ankle and foot placement
Ankle placement works well for sport, streetwear and no-show styles. Instep or sole branding can support a more subtle identity but may be hidden during wear or exposed to abrasion.
- Outer ankle for clear side visibility
- Back ankle for a centered retail look
- Instep for footwear-visible programs
- Sole for hidden branding or grip print
Confirm left and right orientation
If the artwork is directional, specify whether both socks use the same logo direction or mirrored placement. Mark approvals clearly to avoid pair-matching errors.
